92 Million Stream Adidas Event in China
More than 92 million people have streamed the Adidas event "Republic of…
Manchester City uses Smart Data for new “Cityzens” Platform
Manchester City launched its new digital platform. The goal: better use of…
Neymar & PSG: The Best Case for Sports Marketing?
The multi-million euro transfer of Neymar will have a significant impact on…
What the sports industry needs to learn from Amazon
Ben Wells, former head of marketing at Chelsea London, reveals why the…
Manchester United launches global premium streaming app
In addition to the bustling TV channel MUTV, Manchester United wants to…
Arsenal London: Modern football since 1925
The process of commercialization is not just five or ten years old…
Predictive Analytics: The NFL is changing its marketing
The NFL now relies on data insights for better fan involvement.
ManU, Uber and the perfect game day experience
As part of their new global partnership, Manchester United and Uber are…
Neymar’s move to PSG: All you need to know about the record-breaking deal
One thing is certain: Neymar wants to leave FC Barcelona.