Google is apparently paying some independent publishers to regularly publish AI articles on their websites. This is said to be a test of a new Google AI from which the content originates.
More and more companies are using AI tools to simplify work processes and save time. In many industries, employees fear for their jobs as a result. This also applies to copywriters, journalists and online editors. This is because AI tools are getting better and better at writing texts and summarizing or rewriting content.
AI articles: Google pays publishers for publications
As the US magazine AdWeek reports, Google is currently testing an as yet unpublished artificial intelligence. The company has started a cooperation with a number of publishers who are to publish AI articles on their websites.
The website operators would in turn receive up to 10,000 US dollars per year. The condition: they must publish up to three articles a day that originate from the previously unknown AI tool. Publishers can choose the topic and possible sources themselves.
AI content: What is Google’s goal?
According to AdWeeks, the content does not have to be labeled as AI-generated. It is not yet clear what goal Google is pursuing with this. However, the company presumably wants to test the quality of its tool and the corresponding content first.
Another goal could be to find out whether the AI articles are recognized as such by the Google search algorithms. For publishers, however, AI tools for text creation and editing could be a double-edged sword. On the one hand, artificial intelligence can make work processes easier. On the other hand, competition could suffer as a result.
According to reports, the new Google AI produces articles from predefined sources. However, these could harm the original authors by causing a loss of traffic – with little effort. Google explained this to Adweeks:
The speculation about this tool being used to publicize the work of other publishers is inaccurate. These tools should not and cannot replace the essential role of journalists in reporting, writing and reviewing their articles.
