Instagram is one of the most popular social networks in the world. The success of users is measured by how many people follow them. Want to increase your reach on Instagram? Then we have ten tips for you.
Since the release of Instagram in October 2010, the social network has become one of the most popular platforms in the world. Over a billion users a month worldwide use Instagram to share photos and videos with their followers.
In the meantime, influencers even earn their living through it. And companies also use Instagram to make themselves and their products visible and to promote them. But the success of an Instagram account depends heavily on how many people follow it.
Increase Instagram reach: Why is it worth it?
How successful an Instagram account is is measured by its reach. That’s why influencers and companies are constantly looking for new ways to increase their number of followers. After all, if you reach more people, you can attract more potential customers.
For companies in particular, maintaining their Instagram channel has become an integral part of their marketing strategy. But private individuals are also constantly looking for ways to reach even more people with their stories and posts.
10 tips: How to increase the reach of your Instagram account
You don’t need any special tools to increase the reach of your Instagram account. But patience and perseverance are required. Because only those who regularly look after their channel and produce new content can influence the algorithm and thus expand their follower community.
Whether privately or for business: To help you increase the success of your Instagram account, we have put together ten tips for you.
1. Optimise your Instagram profile
First of all, your account should have a meaningful name. The profile picture should also reflect either your personality or your company – for example, with a photo of yourself or your company logo.
For your profile, make sure that your posts have a consistent visual language and that you enter a suitable description in your bio. Hashtags and a link should also be there.
2. Choose a theme and stay true to it
Try to choose a common thread for your account and stay true to it. Followers want to be able to rely on getting content on the topics that interest them.
If they feel confused by your feed, they will quickly look elsewhere. However, if they feel they can rely on you for relevant information and entertainment, they will stay and, in the best case, recommend your account to others.
3. Post regularly to increase your reach on Instagram
The regularity and timing of your posts can make a big difference. Use Instagram Insights to find out when your community is most active.
Align yourself with these times and make sure to keep delivering new content to keep your followers coming back. For example, between three and five posts per week is a good frequency for business accounts.
4. Interact with the community
If you want to increase your reach, you need to deepen the relationship with your followers. To do this, it is important that you stay in touch with them. You can ask them to comment on your posts to find out what is important to them and what they would like to see.
You should also comment and like other posts to attract new potential followers to your account.
5. Increase reach: Use Instagram stories and reels
On Instagram, you can not only post, but also create stories and reels. Use these features to get to know your community. For example, you can easily generate interaction through polls and quizzes.
To further increase your reach, it’s also a good idea to tag your location, tag other accounts and use relevant hashtags.
6. Use hashtags
Overall, you shouldn’t underestimate hashtags on Instagram. You can use online tools to find out which double crosses are currently generating good traffic.
In the beginning, you should use simple and clear tags. The more followers you have, the more specific they can become. Once you have a certain reach, you can even start creating and distributing hashtags yourself.
7. Create a consistent feed and produce quality content
Instagram is first and foremost about visuals. An appealing feed can directly attract users to follow you. Therefore, you should give your account a certain look and stay true to it. The more aesthetically pleasing your feed, the more followers will potentially feel attracted to it.
It is also important that your posts, stories and reels are well produced. Thanks to today’s technology, users expect well-lit, high-quality videos and photos.
8. Collaborate with other influencers and accounts
Instagram is a community and you should use that to your advantage. Follow other accounts and interact with them. Influencers bring a lot of attention thanks to their high number of followers. Teaming up with them can have a positive impact on your own account.
You should also link to other accounts in your posts and stories. This way, both sides benefit from your work, which can be beneficial for you in the future.
9. Use Instagram Ads
You can also advertise on Instagram. You can use Instagram Ads to market your business or yourself and give users the opportunity to get to know you.
Thanks to information on demographic characteristics, behavioural patterns and email lists, you can reach specific target groups that match your content or are relevant to your business.
10. Staying up to date
One thing is true on Instagram: trends change rapidly. That’s why you need to stay informed and know what’s working right now. Keep up to date with which challenges and topics the community is particularly interested in and try to orient your content to them.
With patience and perseverance, you too can use these tips to increase your reach on Instagram.
