Mozilla is making it more difficult for advertisers and tracking companies to spy on user information in the future. With the so-called Total Cookie Protection, the company has therefore introduced special measures for its Firefox browser.
Currently, the internet is in a certain dilemma. Users worldwide would prefer to consume content free of charge. In contrast to this are the interests of website operators. For it should be clear that content creators also want to earn revenue for their work. Advertising therefore seemed to be the best way to unite both sides.
But what started out relatively simply has developed into a veritable data octopus. In the meantime, various advertising and tracking companies dominate the market. So if you search for food supplements on Amazon, you will quickly see matching ads on Instagram, YouTube and the like.
Total Cookie Protection should put a stop to tracking
Although this makes it possible to target advertising, advertisers are quickly undermining data protection. Users are becoming transparent and the industry knows better and better what our interests are and which websites we visit every day. Mozilla now wants to put a stop to this. With the so-called Total Cookie Protection.
The method is intended to consistently prevent tracking. This works by giving each website its own storage space for cookies. If you are on Facebook and then on YouTube, cookies set on Facebook can only access the content of the blue network, and the same applies to YouTube cookies.
Mozilla activates the new protection measure for all by default
Each website thus acts in complete isolation from one another. Mozilla describes this using several biscuit jars: each website receives an empty jar and cannot access other jars.
The company has already been testing the approach for two years. After implementation in the browser’s strict mode and activation in private mode, the regular mode now follows.
So if you update to the latest version of the browser or reinstall it, the feature is active from now on. It remains to be seen what influence the tool will have on the advertising industry. Apple has been offering a similar mechanism for some time, and Google wants to block third-party cookies completely next year.
